Guest post by Clara Bianchini
I was transcribing the interviews for my master thesis and, like every student in this situation, I didn’t have enough time! I was using the software that my teacher recommended, but it was still taking too long and it wasn’t pleasant to use. To listen and type at the same time I had to reduce the speed, but the voice got distorted to the point that some of the transcribed sentences didn’t make any sense when you read them back. I had already transcribed two interviews and I had 17 more to go. Since quality and timing were crucial to my work, I decided to ask Google about better software.
On the first organic result that Google gave to me I came across a comment that caught my attention. I am normally the type of person that is a little skeptical and will investigate at least three options, but when I read the comment that essentially said, "Express Scribe made my transcribing work 5 times faster, without distorting voices. You should try!" I stopped. It was later than 10 P.M.; I was tired and frustrated with my teacher’s software so I decided to give it a try.
I Googled for where I could download Express Scribe, and in few short seconds, it was in my computer. I opened it, and the first impression was already better: it looked MUCH better than the other software. I opened one of my audio files there, changed the speed from 100% to 50%, crossed my fingers and waited to hear what the sound would be like. To my surprise, the voice was totally clear, almost without distortions, and there was a typing box right there, almost smiling at me and waiting for me to have fun.
The next day alone I transcribed two more interviews, at an incredibly fast pace. I was so happy that I shared my discovery with all my classmates. I am pretty sure that without target="_blank"Express Scribe I would be still transcribing interviews right now. It really made all my work much faster and easier.
Clara Bianchini is a student of Imagineering, a Master's degree in Strategic Business Innovation from the experience perspective, a new program about how to design companies towards co-creation of value. In a more participatory approach, business is done together with stakeholders and value and experience are co-created. Some people might say that this is the next stage of Marketing. In order to understand how to design the participation of stakeholders during her thesis research, Bianchini conducted qualitative research which included one-on-one interviews that were transcribed for analysis.