Business cards are not only for the self contrived egomaniacs in the business environment, they are a much smoother and more efficient way of handing out your personal details without subjecting the target to having to disconnect from your attention whilst punching in your details on their phone.
The business card should represent who you are and give the recipient a fair understanding of what it was that made you stand out over the other people they may have picked up business cards from. If you are looking to stand out above the crowd then there are certain fundamentals that you should be meeting.
Be Creative and OriginalToo many times an individual comes to us with a business card design straight out of word art or styled in Comic Sans, this may be all well and good if you are only trying to promote to parents or the elderly, but you can do a lot more even in the very limited space of a business card to make an impression about who you are and what you do. Having a polished design gives an added impression of credibility that will affect how people feel about you and your business.
So take the time to create a design, or invest in someone to carry out the task of designing you a business card, the money you will pay for a business card design will be steep, but when you consider that a good business card design can last you a lifetime, win you contacts, contracts and repeat business, the initial investment will recoup the costs in no time.
If you need a little bit of guidance or don't have the budget for a graphic designer try using CardWorks Free Business Card Software to customize a business card design to fit your business. You can achieve a very professional result with a software program to help you along the way.
Be Memorable YourselfOften overlooked at a big networking event is aligning your business cards with the image you are portraying of yourself. One of the best ideas I have experienced in my years of business card printing is one customer who wanted his contact details in the shape of a black tie, when I questioned him as to the choice of his design, he enlightened me that he always wears a white shirt and black tie to all his networking events and business meetings. I doubted his tactic at first, but to this day I can remember his name, and would almost certainly be able to guess what he’ll be wearing if I meet him again.
You need to have a clear idea of how you wish to represent yourself before you start putting designs down. Brain storm words and attributes you would like to have people think about you, pick your favourite few and brainstorm the ideas from there and in no time at all you will have a rough idea of what you want your business card to look like.
Andy is an entrepreneur and has a lot of experience with business printers, flyer printing and leaflet printing, in design but in distribution and the strategy surrounding it. Comment below for any tactics you have found to work in flyer distribution.