Friday, February 14, 2020

Top 3 Reasons to Watermark Your Photos


One of the most common practices with photographers is the signature watermark. Adding this feature to your work not only promotes your brand, but it also makes your work look professional while preventing the reproduction or stealing of your work without permission. These are three main reasons why photographers of all skill levels should consider adding a watermark feature to their line of work.

Photo taking is more than a hobby, it takes serious skills and commitment to capturing the right moment that is oftentimes enjoyed and shared by many.

With PhotoPad, you can easily add watermarks to your photos while still allowing your work to be present.

Promote Your Brand

When sharing your photos to the web or social media platforms you are in essence promoting your work and therefore marketing your overall brand. A traditional watermark can increase your exposure and in cases increase any profit attached to your photography business.

One thing to keep in mind when creating a watermark for your images is to be consistent. This allows your audience to recognize your work instantly. Subtle watermarks make perfect content for social media platforms such as Instagram or Pinterest.

You can overlay an image or a logo using PhotoPad and use it as a watermark. Make sure to reduce the opacity and select your blend mode:

Adds a Professional Look

A good watermark can give your images a professional look and feel to them. Adding a company’s name as a watermark, for example, can provide exposure for your business in hopes of a bigger revenue.

Well-placed watermarks will show your company’s signature mark while allowing the picture to show. These types of watermarks are essential to small businesses and entrepreneurs for creating portfolios or projects for potential clients.

When creating this type of watermark on PhotoPad, begin by adding your desired text. Select your font and adjustment on the photo and reduce the opacity to your desired percentage:

Prevent Stealing or Reproduction

This is perhaps the most common reason why most photographers add watermarks to their images. With today’s technology increasing exponentially, uploading your work online can easily be tracked down and stolen without you even realizing it. While adding watermarks to your work might not mean you’re safe from internet users stealing your content, it may steer thieves away from your content.

Ultimately, when you go out and begin capturing photos you put your heart and soul into capturing that special moment and it is only fair to have your hard work recognized using a signature watermark.

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