Earlier today I listened into a great webinar on Hubspot titled Vovici Blog Factory Delivers Customers lead by Jeffrey Henning of Vovici. One of my biggest takeaways from this session was getting more people in an organization involved to help you post more frequently, since studies show that posting more frequently can help make a blog more effective. More specifically, one comment from another attendee sparked a little light bulb moment that I wanted to share.
The comment was about a company executive who was short on time using a voice recorder to dictate for a blog post from the road and giving that audio recording to someone else to type up. The moderators mentioned how this could be very effective and how you could also even use that audio for a podcast. And while I don't think that words dictation and transcription were explicitly used it really made me think,
Why not take it this one step further and use dictation software for blogging?
Express Dictate is designed to email a finished audio dictation to a transcriptionist, but why not use it to send audio for a blog post to your blog's primary editor to polish and post, or send it to yourself to finish later, or even edit the audio to use as a podcast.
If you have a long commute what a great way to take advantage of that time using the mobile versions of Express/Pocket Dictate on your Pocket PC, Palm, or iPhone to help solidify your blogging ideas.
When I first started working in Denver I lived an hour south in Colorado Springs, and I can't tell you how many times the first thing I did when I got home was grab a piece of paper to jot down all the ideas and to-do list items that had entered my mind while I was driving before I forgot. How much more efficient it would have been to just dictate all these thoughts while I was still in the car. Perhaps this isn't an entirely new idea, but it really struck home with me as a simple way to make use of what would otherwise be downtime and help your blog at the same time.
This might be a good way to get someone in your organization with less free time involved in generating content for your company blog. They can just dictate and send from anywhere using a simple software solution like Express Dictate.