How Telephone On-Hold Messaging Can Help Your Business

Most people calling in to your business have done business with you before, and they are showing an active interest in your organization. These are people you want to be talking to.

When callers are on hold, even for just 30 seconds, it is a perfect opportunity to make an impression, create interest, cross sell higher margin products or services, answer frequently asked questions, and strengthen your brand image.

The IMS Telephone On Hold Player is an easy way to create and manage an on hold messaging system, which can have a significant positive effect on your business. For example look at the following statistics from MOH productions about the use of on-hold messages:

• A Message On Hold system can reduce caller hang-ups by almost 79%
  
• Callers will wait up to 25% longer when listening to Messages On Hold
  
• Of the callers who hang up when on-hold, 34% will not call back
  
• In one study, 88% of callers preferred Messages On Hold to other options
  
• 16-20% of callers have made a purchase based on an offer they heard while on-hold
  

“Callers presented with On Hold Messaging versus silence or radio commercials are more likely exhibit interest in the product advertised, more likely to retain information and be less agitated.” - Jefferson Denneandrus Research Firm Statistics from A&T and the On-Hold Messaging Association show that callers stay on the line up to 25% longer when provided with On Hold Messaging versus "dead air" or "background music," and up to 17% longer than radio. The IMS On Hold Messages and Music Player gives you complete control over the scheduling of your messages from specifying active date ranges to the times of day a message should be active. IMS Telephone On Hold Player runs on Mac or Windows PCs and can be connected to either Virtual VoIP PBX systems or traditional analog PBX units from your computer's audio output with out any extra hardware, making IMS the perfect solution for small businesses.