When callers are on hold, even for just 30 seconds, it is a perfect opportunity to make an impression, create interest, cross sell higher margin products or services, answer frequently asked questions, and strengthen your brand image.
The IMS Telephone On Hold Player is an easy way to create and manage an on hold messaging system, which can have a significant positive effect on your business. For example look at the following statistics from MOH productions about the use of on-hold messages:
- A Message On Hold system can reduce caller hang-ups by almost 79%
- Callers will wait up to 25% longer when listening to Messages On Hold
- Of the callers who hang up when on-hold, 34% will not call back
- In one study, 88% of callers preferred Messages On Hold to other options
- 16-20% of callers have made a purchase based on an offer they heard while on-hold