Reflect Mac Customer Relationship Management Software

You're not seeing double—there is twice the convenience for business with our ever-expanding range of business software that is available for both PC and Mac platforms. This week the list of Mac business applications grew with the release of Reflect CRM Software for OS X.

With Reflect customer database software, your business can move past just making transactions by storing and organizing client information. Consolidating valuable customer data gives businesses more complete insight into their clients and customers, helping front-line employees make faster, better informed decisions and build stronger relationships with customers for increased customer satisfaction and loyalty.

Software to put the “Free” back in Freelancer

When you set out as a designer/writer/ artist/programmer on the freelancing path, you probably envisioned yourself working merrily at your home office desk. The word freelancing itself invokes thoughts of freedom—freedom from a boss, from a set schedule, from traffic jams and cranky coworkers. But you probably didn’t foresee all the details you would have to keep track of, and any freedom you may have hoped for was quickly squashed by the little things. The more successful you are as a freelancer, the more organized you need to be. Here are some software solutions that will put you back in control.

Timekeeper Software: HourGuard
Time is money, and your time is especially valuable. Not only will HourGuard track how much time you spend on work for each client, it’s easy to use, so your precious time won’t be spent trying to figure it all out. All you have to do is click the Start button when you begin a client’s work, and click Stop when the session is over. You can even set up a task schedule for large projects and track how much time you spend on each sub-task. When your billing period comes around, HourGuard will compile a time sheet, complete with what work you did, for how long, and when. You’ll wonder how you ever lived without this handy tool, especially after you download it for free.

Invoicing Software: Express Invoice
Stop using that sloppy-looking thing you call an invoice, and get organized with your finances. Express Invoice will not only generate professional looking invoices for you to send to your clients, it will help you keep track of how much money clients owe, past due payments, and how much money you’ve collected.

Customer Relationship Management Software: Reflect
If you’ve ever misplaced notes from your last phone conference, had trouble finding your client’s contact information, or lost the lead on a new job, you NEED this software! Use Reflect to create a complete customer record, complete with contact details, notes, event scheduling, and to advance your business. Reflect is free, so your ROI will be outstanding.

Business Card Creation Software: CardWorks
Getting new jobs is all about making great connections. Being caught without a business card is no excuse when creating your own business cards is this easy and free. CardWorks comes with a variety of pre-made templates for you to add your contact info to, then save to a pdf and take to the printer, or even print them out at home.

Depending on your line of work, you may find these other programs useful in your freelancing venture:

FTP File Transfer Software: Classic FTP For uploading your webpages, artwork, and code once your work is complete.
Disc Burning Software: Express Burn The easiest way to send your work, back up your work, or demo your work is still by creating a CD or DVD.
PDF Printer: Bolt PDF Sending professional PDFs of your resume, job bids, and other documents in PDF is the document sharing standard.

And be sure to check out our other Business Software to see all the business solutions we offer. Many of our business programs are scalable, so as your business grows, our software will grow with you.

New Customer Relationship Management Software

Reflect CRM Software is the newest program to join our line of business software. So what better time than to take a look at customer relationship management?

Why CRM is a Valuable Business Tool?

CRM, or Customer Relationship Management, is a way of consolidating all of the information you have about your customers, clients and leads. By keeping customer information in a single centralized location, it is easy to get a complete picture of your relationship with any given customer right when you need it. You can use this data in a variety of ways to help you make better informed decisions that can help increase customer satisfaction and loyalty, as well as generate cross sales.

For example, you can use reports to help look for correlations between products certain types of customers might purchase together or upgrade to over time. Or you might use the software to remind you to follow up with a customer and see how a recent purchase is working for them. Any of these applications of CRM software can increase sales and customer retention, and improve your ROI on marketing campaigns with better targeted efforts.

Introducing Reflect

All of this is what Reflect CRM Software can bring you and your business. It has an easy to use interface for storing and organizing information on all of your customers. You can set reminders for meetings and events, and generate reports to help you build stronger relationships with your customers. With Reflect, your business will move past just making transactions and you’ll start to see more connections, opportunities, and conversions.


So if you have a small business be sure to try out Reflect for customer relationship management. Best of all, Reflect is completely free, making the benefits you get from stronger customer interaction even more attainable. Talk about a strong return on investment.

Naming New Software Programs

Coming up with names for new software products has become a never ending challenge. We've recently introduced several new applications including Bolt PDF printer, Doxillion document converter, CardWorks business card designer and, most recently, Reflect CRM Software. And there are three more programs in development that are still waiting to be christened.

The name of a product is only one piece of the branding puzzle, but deciding on a name is an important step that influences the box design, webpage, and sometimes even the product's interface. So choosing a solid name for a new product is both an exciting and sometimes daunting project, and with so many exciting new products coming through lately, we are slowly turning this naming process into an art form.

After the specs for a new software product have been outlined, the developers give the marketing team a run down on what the new program will do and its key features. I use this information to paint as clear a picture as I can of "Audio Joe," or "Entrepreneur Jack," who is chomping at the bit waiting to buy the new software. Describing not only the target market, but getting a firm grasp on who the customer is and the solution that the software will provide them, is an important step to helping decide what the personality of a product should be.

This is where brainstorming begins. We always at least consider names with 'Express' and 'Pad' in the name, since that is a recurring theme in many of our product names, and sometimes those suggestions spawn lots of laughter as we come across all of the silly and strange words that you can append 'Pad' to. But I think that the laughter is a helpful step that helps get the creative juices flowing and makes a smooth transition to searching the thesaurus for synonyms of key words and feelings that sparking more ideas.

Sometimes we get the opportunity to come up with new words, or combine two ideas as in Disketch CD labeling software. Sometimes the name we decide on is single word that fits the idea or emotion of the software. For example, Prism video converter can split a video into a wide spectrum of different file formats and compressions. The word prism opens up a lot of options; the way a prism opens up white light is a very nice association for how Prism the video converter opens up video files and possibilities.

Our goal throughout is to find a name that leaves an impression with the potential user. With Reflect, we wanted the name to convey that the software gives the user an accurate impression of their clients, an idea we then try to carry to the artwork, text and broader branding for the software. When we've done the job well we usually find that by the time the product is released it is hard to think or it having any other name.